Working with FOTU ldn
I have been working with sustainable, London based brand FOTU for the past year as the market research assistant. Alongside a team of FCP students I have developed social media and print campaigns to help promote the brand and their launch event. This came from consumer, market and trend research which was developed into multi-communication methods.
I continued to work with FOTU founder Abigail Hodges, helping to create brand content. This included writing a trend led article examining the relationship between dopamine dressing and sustainable concerns.
To read the full article please click the image above.
Since working with FOTU I have had the opportunity to discuss my work alongside the team at Nottingham Trent University, sharing the value and experience of internships and work experience with fellow students.
Abi also acted as a mentor for me during my final year at university, providing insight into the creative industry and sharing regular feedback on my work.
