All We Are Fashion Film
I had the pleasure of working with ‘All We Are’ jewellery to develop a fashion film and launch event for their AW 2022 collection in October 2022. For this project my team and I considered the memories attached to jewellery and the sentimental value the pieces held.
For our fashion film we carried this idea through, thinking about the memories and emotions felt in a cinema. We thought about first dates, birthday parties, spending time with friends and family etc and how jewellery is with you during all these moments.
During this project we wanted to explore relatable experiences to connect with consumers and create a strong narrative for the campaign which aligned with brand values of togetherness and community.
Watch the film hereThe Big Idea: ‘Explore how object and places are intertwined with emotional and sentimental value’
For our creative concept we drew on motifs from the 1960’s and thought about creating an element of nostalgia within our creative outcomes. This tied into trends we saw immerging within the sector.
Client Response – Marketing Team:
Brandon: The event is really fun and how the journey was constructed was great. Strong visuals and sense of community throughout with the video, and thinking how this can be translated into the event. Interesting ideas on collaborating with the hotel for the event, thinking about how that can be taken further.
Ashleigh: Really nice video, with a focus on the jewellery and a link back to the event. The event was thought out and there were touch points with the consumer before, during and after which was good to see.
Producer: Bryher Watkins
Director: Elena Rizzo
Editors: Eden Hall & Eléna Jenkins
Cinematographers: Cydney Elmon & Eden Hall
Director: Elena Rizzo
Editors: Eden Hall & Eléna Jenkins
Cinematographers: Cydney Elmon & Eden Hall
All images from filming