About Me



 

As a creative:


This year I graduated from Nottingham Trent University with a First in BA (Hons) Fashion Communication and Promotion.

Over the past 3 years I have explored various sectors within the fashion industry including garment, beauty, and interiors. This has allowed me to develop my knowledge in trends and how this applies to utilising the appropriate methods of communication within fashion.

My passions lie in trend forecasting, understanding what makes a trend, and how consumer behaviours affect trend cycles and movements. I enjoy looking into wider culture and social effects on fashion. My creative interests focus on the storytelling found within fashion, and the ways this can be used to connect with wider culture and communities. This can be seen within the promotional outcomes I create, which always tie back to wider narratives.

I have experience producing reports, zines and advertising campaigns, working across platforms including AI software and Adobe.

As part of my final year live project I had the opportunity to work with Estee Lauder Group, on a trend-led visual merchandising brief. 

Upon graduating it is my ambition to continue to expand my knowledge and understanding of the industry, exploring trend, narrative, and consumer behaviour across various disciplines.

My Manifesto:


Trust Your

Genuine passion, care and appreciation for what you create and the heritage

Unique ideas that tell compelling stories

Trust your creativity and the team you’re working with


My Favourite things: